Sainsbury’s Basics Bitter: A Surprisingly Content Review

I have recently had my first voyage into the world of basics bitter.

I have previously sampled the horror of basics lager, and took my first sip with trepidation. The lager was of poor quality to the extent that I was not convinced to buy it again, despite the price.

As such, you can imagine my surprise when I consumed the generically labelled bitter and found the taste to be absent. The liquid holds less taste than water – a remarkable achievement in comparison to the blander cousin of “vanilla”. I was astounded by the absence of sense as the luke warm fluid apparently disappeared down my throat.

Sainsbury’s market their orange painted cans as low budget alternative to the big brands. Coming in at 2.1% alcohol content, the “smooth and creamy” product is misleading, I did not experience either of those sensations, nor anything at all. This is a truly miraculous drink and deserves recognition for the fact.

So, while your friends have their expensive ciders and vodka-cokes, make a bee-line for the beer aisle. Head for the basics bitter, and walk straight past. That will essentially recreate the experience of consuming it.